SmileFresh Case Study
Testimonial
Impact
31%
Increase in Customer Conversion
46%
Increase in Business Efficiency Rate
At Adapt AI, we measure our impact to your business across various metrics and data tracking throughout the automation process. Although specific statistics for each business and industry can vary, we ensure to measure a wide range of relevant statistics that accurately represent benefits directly from our solutions both on short and long term.
Smile Fresh mainly were looking for AI advancements across the board, although highlighted business operations as the main target area. A range of statistics including operational efficiency, customer engagement, lead generation, sales opportunities and customer value metrics were all tracked, giving a clear indication of the progressive benefits over time.
10%
Increase in CLV
11%
Decrease in CAC
These metrics are tracked practically through loading results into a data base and comparing to previous results. For example, to measure business efficiency we plugged average customer inquiry resolution times from the first to the most recent month, as well as the number of business wide queries resolved per hour. From this information we can identify clear trends in data, outlining the effect of our automation services on an avenue of Smile Fresh’s business efficiency. This process is mirrored across different business avenues to track a variety of metrics, clearly showcasing the results.
Feel free to watch Alex’s testimonial above breaking down from the client’s perspective what working with our team here at Adapt AI was like.
Overview
Smile Fresh is an Australian based Teeth Whitening Service Business launched by Alex Patterson in 2021. With a focus on exceptional customer service and a results-based philosophy, Smile Fresh has rapidly grown to one of the leading teeth whitening businesses country wide.
37%
Increase in Customer Engagement
32%
Increase in Customer Satisfaction
We approached Alex midway through 2023, when he had begun to see the effects of AI throughout other industries, and recognized the implementation would be beneficial in many areas his own business. This innovative approach to act fast once recognizing clear gaps in the market and understanding the necessity of adapting to marketplace changes before competition has now driven Smile Fresh to industry domination.
Strategy
Our strategy with Smile Fresh was simple and effective, automate repetitive operational functions and customer service tasks to increase time to be utilized for roles of higher importance. We implemented an individualized automation solution, tailored to their specific business goals and needs.
This included automated appointment software setting for both their mobile and inhouse bookings, as this process was currently operating manually through paid contractors. We implemented an automated google response bot as Smile Fresh have over 700 five star google reviews, and we identified this as a major opportunity to convert + maximize both new and existing customers. Instagram is a main avenue of revenue for Smile Fresh; amounting at almost 20 thousands followers, they funnel a wide range of customers through social media. Understanding this, we set up automated communication into their Instagram account, automating direct messaging and story responses, funneling clients to book and collecting leads throughout interactions. Finally, a business support chatbot was integrated into the Smile Fresh website coded with a unique and relevant business persona. This was collaborated on between our teams to ensure it was an accurate representation of their brand and regular training of the bot is facilitated.
16%
Increase in Leads Generated
21%
Increase in Sales Opportunities
Our personalised AI solutions increase business operational efficiency, customer engagement, customer conversion rate, decreased customer acquisition cost, increasing sales opportunities and having a profound business wide impact. We credit the effectiveness of the strategy not only to our automation services, but the innovative attitude of Alex and the Smile Fresh team. They recognized and adapted to the rapidly evolving market before their competitors, and in turn have and will continue to reap major benefits both short term, and long term.
